In a few words, this assignment was about a website redesign. I chose Vapor Central, a really cool and inclusive space in downtown Toronto. I believe their website could get some help both aesthetic and functionally.
Then I had some thoughts about colors and the general mood of the website. I wanted to move away from the usual super green or rasta color schemes that are usually related to the Cannabis culture; they are too primary and somehow a little bit aggressive to the eye. So I chose a fluid scheme of greens and blues, moving towards a feeling of wellness and healthy lifestyle.
I also drew some icons to reflect specific states of mind that could fit into what the Cannabis culture is about. These elements were used throughout the design to enhance the mood previously designed by the color scheme.
Finally, the typography: the Abel display face is available for free through the Google Fonts repository. For the body paragraphs and minor titles I chose to stay with Verdana since its reliability as a system font.
The whole design was based in the awesome 960 grid template. Working with a lot of precision in Photoshop and trying to emulate specific styling properties (such as padding, margins, and general display modes) is not the easiest task, since PS does not give a lot of tools to automate the process and it’s a little bit of manual tuning. One of the biggest challenges was staying consistent and paying attention to the defined grid.
Here are some screenshots of the design process and the final redesign.